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How to Choose the Right Influencer Marketing Platform

Clan Connect is India’s only Artificial intelligence -based smart platform for influencer marketing. Find the right brands and put your social skills to good use. Boost your campaigns with precise parameters, perfect algorithms and scientific metrics.

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Atul Singh Chaudhary

Clan Connect is India’s only Artificial intelligence -based smart platform for influencer marketing. Find the right brands and put your social skills to good use. Boost your campaigns with precise parameters, perfect algorithms and scientific metrics.

When it comes to digital marketing strategies, influencer marketing is gaining traction. 81% of the marketers state that influencer marketing has proved effective for their marketing strategy. Gone are the days when it was done in an old-fashioned organic way, which took days and months for brands to crack a deal with a good influencer for promoting their products.

With the launch of various influencer marketing platforms, choosing the right influencer having the potential of promoting your brand among the target audience has become easier. However, with a host of companies coming to play, it is challenging for brands to choose the right influencer marketing platform.

Consider the following things to make your search for an Influencer marketing Agency less confusing and time-saving.

  • Check for their website: Every small to large firm today has an official website that acts as the face of their business. Before contacting an influencer marketing agency make sure you check their website and read all their webpages carefully. The website should be inclusive of all the required information like e-mail address, contact details, office address, and so on. Read the terms and conditions section thoroughly to avoid last-minute confusion.
  • Check for Ease of Usage: Whenever you add new software or model to your marketing strategy make sure that it is simple and easy to use. A complicated implementation and execution process has the potential to derail your project. When choosing an influencer marketing platform make sure it is less time-consuming and will not hamper your ability to drill down. Also, look for free-trials and take them up. Make sure that the platform has automated workflows that will help you grow and expand your business.
  • Influencer Relevancy: A good influencer marketing company will always ensure that you are matched with the right influencer who will act as a solid fit for your brand. A good platform searches influencers based on multiple criteria like age, gender, education, location, and language.
  • Check for Offerings: Every agency will use different promotional strategies to increase a brand’s reach and end-user engagement. When hiring an influencer marketing company make sure to have an in-depth look at their offerings and services. Look for the USP and how they can help you scale up your marketing campaigns. Platforms like ClanConnect connect you with influencers from various countries to reinforce your brand’s strong online presence. It also uses AI to facilitate flawless workflow and track the real-time performance of your campaigns.

Influencer marketing is the next big thing in digital marketing platforms and will soon override traditional marketing strategies in a speedy yet cost-effective manner. With so many influencer marketing platforms at play, choosing the right one becomes a tedious task. Hence, it is always advisable to look for their website, clients they have worked for, and testimonials of existing clients before hiring them as your influencer marketing partners.

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